| Type | Private |
|---|---|
| Industry | Natural household products |
| Founded | 1988 |
| Headquarters | Burlington, Vermont, U.S. |
| Key people | John Replogle, CEO and President |
| Website | http://www.seventhgeneration.com |
Seventh Generation, Inc. is an American company that sells cleaning, paper, and personal care products. The company was founded in 1988 and is based in Burlington, Vermont. The company focuses its marketing and product development on sustainability and the conservation of natural resources. Like some other companies, Seventh Generation uses recycled and post-consumer materials in its packaging and biodegradable, and phosphate- and chlorine-free ingredients in its products.
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In 1988, Jeffrey Hollender contacted Renew America, a mail-order catalog that sold energy conservation products to raise funds for an environmental organization, asking to purchase an equity stake.
The company attributes the name "Seventh Generation" to the "Great Law of the Haudenosaunee". The company says the document states, "in our every deliberation, we must consider the impact of our decisions on the next seven generations."[1]
In 2010, the company claimed to have $150 Million in annual revenue.[2]
By 1993, there were 27 branded products, sold at natural food stores across the United States.
In 2009, the state of Washington banned the sale of phosphate products, a measure aimed at reducing water pollution. An Associated Press dispatch reported that residents using hard water felt forced to purchase banned products out of state because of the impression that the non-phosphate products, including Seventh Generation, did not work well on dishes. Defenders replied that the true culprit was hard water, which is mineral-rich and resistant to soap.[3] In 2010, a national voluntary ban on phosphates in dishwasher detergents was implemented by many members of the American Cleaning Institute (formerly the Soap and Detergent Association), a manufacturer's trade group representing most detergent companies.[4]
Seventh Generation has received multiple awards.[5][6]
In 2003, the company employed 23 people.[15]